Relationships Matter
Building a great software product is only half the battle. The relationship the user builds with your software has the single greatest influence on how awesome that software is. Sorry. It’s not the language the software is written in. It’s not the algorithms. It’s not all the processes you used behind the scenes to create it. If the relationship sucks, your software sucks. Period.
To prove this I’m going to use a tangentially-related personal experience that has absolutely nothing to do with software. In this case, it’s ok, because realistically, this bit of reflection actually has nothing to do with software – remember it’s about relationships. Let’s talk about two concerts I've seen this summer.
I’ve heard Coldplay’s radio hits but I was never really a huge fan of the band. Had it not been for a friend’s invitation I would never have gone to this concert and I would have missed out on one of the best live shows I’ve seen. Acceptable radio hits became handcrafted masterpieces, more amazing live than on FM. The most interesting part of the show, and the thing that left the greatest impression on me, was the band’s absolute humble devotion toward the fans in attendance. At one point the band walked out to mini-stages set up in the seated area under the pavilion and way out in the lawn, giving all fans an equal chance to be a part of the show, not just the diehards that purchased overpriced tickets. Coldplay’s attitude created a completely positive vibe that made me want to enjoy myself. After they had exhausted themselves for close to two hours, doing everything possible to create a positive experience for the audience, Coldplay thanked us, not for coming to see them, but for allowing them to play for us, “You’re awesome, thank you for letting us play for you tonight!”
Coldplay: “You’re Awesome!”
I’ve heard Coldplay’s radio hits but I was never really a huge fan of the band. Had it not been for a friend’s invitation I would never have gone to this concert and I would have missed out on one of the best live shows I’ve seen. Acceptable radio hits became handcrafted masterpieces, more amazing live than on FM. The most interesting part of the show, and the thing that left the greatest impression on me, was the band’s absolute humble devotion toward the fans in attendance. At one point the band walked out to mini-stages set up in the seated area under the pavilion and way out in the lawn, giving all fans an equal chance to be a part of the show, not just the diehards that purchased overpriced tickets. Coldplay’s attitude created a completely positive vibe that made me want to enjoy myself. After they had exhausted themselves for close to two hours, doing everything possible to create a positive experience for the audience, Coldplay thanked us, not for coming to see them, but for allowing them to play for us, “You’re awesome, thank you for letting us play for you tonight!”
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